Wednesday 16 December 2009

Your Articles on Copenhagen



post articles, annotations and your precis

one post each for your two articles,


so...... two posts in total

example below


Microsoft and antitrust

The end, sort of

Dec 16th 2009
From Economist.com


Microsoft settles a long-running antitrust case with Europe's competition commissioner




“TO HECK with Janet Reno”, said Steve Ballmer, now Microsoft’s boss, after America’s attorney-general dared to go after the software firm in 1997 for abusing its Windows monopoly to smother Netscape, a now defunct browser firm. These words marked the beginning of what was to become probably the most spectacular antitrust case in the computer industry so far. The dispute later spread to Europe.

On Wednesday December 16th the case at last came to an end. Neelie Kroes, Europe’s competition commissioner, announced that she had reached a settlement with the software giant. Starting next March, in Europe at least, all versions of Windows will come with a “choice screen” rather than just an already-installed version of Microsoft’s Internet Explorer. This will list 12 web browsers, including Microsoft’s and those provided by competitors. Computer users will be able to pick their favourite.

This settlement goes much further than an inconsequential deal that Microsoft struck in America in the early part of this decade. But it still invites questions over whether Europe’s case was worth the trouble.

Predictably, Microsoft executives do not believe it was. Even without antitrust action the browser market would now be competitive, they argue, pointing to the increasing market share of Firefox, an open-source browser. It is also no surprise that Microsoft’s critics are happy, although they argue that the firm still needs close scrutiny to ensure that the settlement is implemented effectively.

Yet the real value of the case does not lie in the specific remedies. Without the legal action, Microsoft may have resorted to dirty tricks to block Firefox’s progress. The firm probably would also have taken longer to ditch its aggressive corporate unilateralism. But the case has firmly established antitrust as a competitive weapon in the “platform wars” between big technology companies. Without extensive lobbying by rivals, the case would never gone as far as it has.

Microsoft, too, has learned to play this game. It is said that it was one of the driving forces behind encouraging the European Commission to look closely at the takeover of Sun, a hardware-maker, by Oracle, another software giant. Despite the antitrust scrutiny the Commission now seems inclined to approve the merger after concessions from Oracle. A decision is expected early next year.

Microsoft will certainly also try to torpedo another merger. In November Google announced that it would buy AdMob, a mobile advertising start-up, for a whopping $750m—apparently outbidding Apple at the last moment. Microsoft wants to stop Google, which already rules much of online advertising, from dominating mobile advertising too. Microsoft, after being on the receiving end of antitrust action for a long time, has now taken up the weapon to use against its rivals.




















The antitrust suit in Europe against Microsoft for bundling it's browser in its office software is finally over. Begun in the US in 1997 because of the impending death of Netscape, it was wrapped up in Europe with Microsoft agreeing to bundle all browsers in its new software packages. The suit seems to have been important for what has changed, not for its specific outcome. Other browsers have flourished, ie. Firefox. Microssft also uses this antitrust approach to try to stop Google, most recently with its proposed purchase of another company which would increase its controlling position of online advertising.











Tuesday 8 December 2009

oral order

Vincent
Michelle
Marina
Eble
Nora
Mix
Carl
Ika
Max
Gustavo
Alex
Melanie
Nicki
Sebi
Esther
Hanna
Silvia

Monday 23 November 2009

Oral paper sources

Your bibliography must be completed by Friday (you will have time in class to ask a few questions)

10 quality sources please


Outlines will be due on Tuesday of next week

Class paper on ELIC

Your group's two paragraphs must be completed and posted before class begins on Wednesday.
In addition, your best/most important sentence from your explanations must be copied and pasted below your two paragraphs.

we will complete the paper from there

oral pres cont



oral pres cont





Oral presentation notes





Friday 13 November 2009

ELIC presentations

1. your theme and key example

2. the larger context read out (approx 2 pages)

3 extended explanation of value, rhetorical devices used & why, etc.


ELIC themes

The past traps me within myself

Love is essential in order to survive

The Journey to forgiveness of oneself

The search of what you think you need leads to what you really need

You can't overcome your problems without help or guidance

Fear of losing the ones you love

Monday 9 November 2009

Friday 6 November 2009

Your presentation


Multi IGO NGO

Seb - UBS

Mix - GM

Niki - Gates Foundation

Max - World Bank

Melanie - Nike

Michelle - MSF

Sarah - Coca Cola

Nora - Greenpeace

Gustavo - Unilever

Alex - Esso

Vincent - UNICEF

Carl - Amnesty

Esther - Dow

Marina -

Ika - World food organization

Altria - Sylvia

Tuesday 3 November 2009

Irony











Irony in ELIC

4 Wed.

5 examples with explanation for each

posted on your blog

also please make sure final revisions of you digital arguments are up

Tuesday 27 October 2009

ELIC

please post your three paragraph outline of the theme 'The Past Traps Me Within Myself,
on your blog

Digital papers completion

please post your final papers in your respective folders in classworks on Wed. October 28th.

Monday 26 October 2009

Tuesday 20 October 2009

digital essay

for wed.

attempt to have your digital elements inserted


for Friday

full outline complete

for next wed

digital argument finished

Wednesday 30 September 2009

globalization essay prep

bring your non-linear and linear outlines to class











essay management







Tuesday 29 September 2009

4 Wednesday

post your article url

rewrite your precis

Global Issue Topics

Sarah - Pollution - National Geographics/Scientific American
Nicki - Financial Crisis - The Economist/Rolling Stone
Vincent - Warfare - The Guardian/Financial Times
Silvia - Poverty - Wall Street Journal/The Guardian
Sebi - Media - Rolling Stone/New Yorker
Mix - Global Warming - The Guardian/The Economist
Marina - Environment - National Geographic/Financial Times
Mel - Water Pollution - The Economist/Scientific American
Max - Financial Crisis - Wall Street Journal/Times Literary Revue
Alex - Media - The Guardian/Times Literary Revue
Carl - Warfare - Wall Street Journal/Harpers
Ika - Warfare - Times Literary Revue/The Economist
Esther - Economics - The Economist/The Guardian
Michelle - Poverty - The Economist/New Yorker
Gustavo - Poverty - The Guardian/Harpers
Hanna - Poverty - Times Literary Revue/Wall Street Journal
Nora - Environment(Deforestation) - New Yorker/The Economist

Wednesday 23 September 2009

4 Friday

complete your rewritten paragraphs


have your detailed bibliography of urls ready, with notes (brief) for each of how they will serve your cool argument

Monday 21 September 2009

cool argument

post your topic with

1 video link

2 pictures

3 websites

2 paragraph answer

to the question...

compare and contrast ideas of youth marketing from Merchants of Cool and No Logo Ch. 3

post on your blog

due Tuesday

Paragraphs




























Wednesday 16 September 2009

homework 4 next class

read chapter 3 of No Logo

copies are in reserve in the library

write a precis, 1/2 -1 page long. link it to Merchants of Cool

make sure you have good notes on all of the globalization articles




do you have your cool thing/person on your blog?

Tuesday 15 September 2009

articles, annotations, precis

finish all annotations on your two articles and the definitions sheets

complete precis for the two articles

Thursday 3 September 2009

Cool Multimedia Manipulation

choose one element of our society.

consider it in terms of what is & is no longer cool.

it could be a style of music, or a tv show or an actor, or a look or a sport, or a colour, or, or, or

you will then research this 'thing' using our library resources and our multudinous digital journal resources

then you will immerse yourself in what the web has to offer


THEN

you will build an argument concerning your chosen topic in a mutimedia format
which will include all of the following,

  • text
  • graphics
  • audio
  • video

As with any good research project, a bibliography will be attached, also in a mutimedia format

more details to follow

You could like, start thinking of a topic

whatever

Synergy Assignment

Choose a media 'event'

search out how it is being synergised either, internally or externally

build a poster in Photoshop

see example

Notes on what you found and the url to be attached as well as a one page precis of the work overall
précis
: a concise summary of essential points, statements, or facts
(merriam-webster.com)
due Tuesday, September 15th

Tuesday 1 September 2009

Feedback Loop



Real life and TV life have begun to blur. Is the media really reflecting the world of kids, or is it the other way around? The answer is increasingly hard to make out.
I'll never forget the moment that 13-year-old Barbara and her friends spotted our crew during a party between their auditions. They appeared to be dancing for us, for our camera, as if to sell back to us, the media, what we had sold to them.
And that's when it hit me: It's a giant feedback loop. The media watches kids and then sells them an image of themselves. Then kids watch those images and aspire to be that mook or midriff in the TV set. And the media is there watching them do that in order to craft new images for them, and so on.




MARK CRISPIN-MILLER, Communications Professor, NYU: The MTV machine does listen very carefully to children. When corporate revenues depend on being ahead of the curve, you have to listen, you have to know exactly what they want and exactly what they're thinking so that you can give them what you want them to have.
Now, that's an important distinction. The MTV machine doesn't listen to the young
so it can make the young happier. It doesn't listen to the young so it can come up with, you know, startling new kinds of music, for example. The MTV machine tunes in so it can figure out how to pitch what Viacom has to sell.

homework

Discuss the relationship between Mcdonalds and Disney as discussed in Fast Food Nation, and compare with similar relationships in Merchants of Cool.

Friday 28 August 2009

homework

watch chapters 5 and 6 of 'merchants' take notes, and post them

some of the language is a little offensive, so if you are sensitive to that you can read the transcripts on the website

Do a little research on Neal Moritz and post it on your blog

Wednesday 26 August 2009

homework

make sure you have watched and posted all notes from chapters 2 & 3 of Merchants of cool.

find the rap tunes by the stones & the clash

explore 'jumping the sharks'

Tuesday 25 August 2009

merchants ch 3

Watch and post your notes on your blog please.

Friday 21 August 2009

Merchants of Cool & COOL

don't forget - we have flex monday H1 (3rd period) in 214!

Cool work Part I

please go to






click on





you will see this page



Click on and watch chapter 2;

Under the Radar Marketing

Take notes on the key ideas please.

Part II

Do some research on cool.

Be creative in your sourcing.

post your information and your sources on your blog

Wednesday 19 August 2009

Tuesday 18 August 2009

Homework for this week

all summer written work in my hands by Fri SVP/AUB