Paragraphs

homework 4 next class

read chapter 3 of No Logo

copies are in reserve in the library

write a precis, 1/2 -1 page long. link it to Merchants of Cool

make sure you have good notes on all of the globalization articles




do you have your cool thing/person on your blog?

articles, annotations, precis

finish all annotations on your two articles and the definitions sheets

complete precis for the two articles

Cool Multimedia Manipulation

choose one element of our society.

consider it in terms of what is & is no longer cool.

it could be a style of music, or a tv show or an actor, or a look or a sport, or a colour, or, or, or

you will then research this 'thing' using our library resources and our multudinous digital journal resources

then you will immerse yourself in what the web has to offer


THEN

you will build an argument concerning your chosen topic in a mutimedia format
which will include all of the following,

• text
• graphics
• audio
• video

As with any good research project, a bibliography will be attached, also in a mutimedia format

more details to follow

You could like, start thinking of a topic

whatever

Synergy Assignment

Choose a media 'event'

search out how it is being synergised either, internally or externally

build a poster in Photoshop

see example

Notes on what you found and the url to be attached as well as a one page precis of the work overall

précis

: a concise summary of essential points, statements, or facts

(merriam-webster.com)

due Tuesday, September 15th

Feedback Loop

Real life and TV life have begun to blur. Is the media really reflecting the world of kids, or is it the other way around? The answer is increasingly hard to make out.
I'll never forget the moment that 13-year-old Barbara and her friends spotted our crew during a party between their auditions. They appeared to be dancing for us, for our camera, as if to sell back to us, the media, what we had sold to them.
And that's when it hit me: It's a giant feedback loop. The media watches kids and then sells them an image of themselves. Then kids watch those images and aspire to be that mook or midriff in the TV set. And the media is there watching them do that in order to craft new images for them, and so on.

MARK CRISPIN-MILLER, Communications Professor, NYU: The MTV machine does listen very carefully to children. When corporate revenues depend on being ahead of the curve, you have to listen, you have to know exactly what they want and exactly what they're thinking so that you can give them what you want them to have.
Now, that's an important distinction. The MTV machine doesn't listen to the young
so it can make the young happier. It doesn't listen to the young so it can come up with, you know, startling new kinds of music, for example. The MTV machine tunes in so it can figure out how to pitch what Viacom has to sell.

homework

Discuss the relationship between Mcdonalds and Disney as discussed in Fast Food Nation, and compare with similar relationships in Merchants of Cool.