headlines

Headlines

alliteration
rhyme
intertextuality
brevity
idiom
loaded language
fear
naming
punning (word play)
juxtaposition
consonance, assonance


The headline serves the paper and its relationship to the audience

red banner - short and loosely tied to the story (deck gives real info)
blue banner - shortish and based on fear/outrage
black banner - longer and more sophisticated language
Broadsheet - longer and more sophisticated again